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Small Business Guide to Google Analytics

Published On: Jan 30, 2013 7:05 pm

Here is a fantastic guide to setting to understanding Google Analytics for small businesses. If you are not using Google Analytics on your website or even worse, do not know what Google Analytics is, then this guide may be a little advanced for you and you should definitely contact us to setup a Google Analytics… read more

Although Social Media Is All the Rage, Search Still Reigns Supreme For Finding Local Business Information

Published On: Dec 15, 2011 11:58 am

Social Media may be the hot topic of the day (or the last several years actually), but when it comes to finding useful information, the majority of consumers still rely heavily on search (and other specialty niche websites). A recent article over at indicates that Search Trumps Social For Local Business Information. Research from… read more

How To Add Your RSS Feed To Your Facebook Page

Published On: Apr 28, 2011 5:05 pm

In this new age of social media, consolidation has become a very popular tactic to streamline workflow. With so much information to create and so many channels to promote on, we are all looking for ways to automate our tasks and make our work day more efficient. Adding your blog posts to Facebook is a… read more

Small Businesses using more Social Media than SEO and Email Marketing

Published On: Apr 15, 2011 12:29 pm

A recent Small Business Search Marketing Survey by American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) shows that more small businesses are using Social Media (Facebook, Twitter, etc…) to attract new business than Mass Email Marketing, Organic SEO and Pay-Per-Click Advertising. Fortunately (for all of us web designer and web developers anyways), Company… read more

1 UP – Not Just For Mario Anymore – Google Likes With +1

Published On: Mar 31, 2011 3:30 pm

Google is getting into the social game again. Why should Mario (and Facebook) have all the fun. Hopefully the big G will play it right this time it won’t be a sleeper like Google Buzz. Google’s social strategy seems to be looking much more like Facebook’s social strategy. Facebook launched its Open Graph and social… read more

Facebook switching to iframes and depreciating FBML

Published On: Feb 26, 2011 2:57 pm

A recent blog post over at Mashable discusses what Marketers need to know about the new switch to Facebook iframes. There is a new way to present custom content on Facebook pages, using iframes instead of the current tabs and FBML (Facebook Mark up Language). FBML is a subset of HTML (the languge to present… read more

10 Link Building tips for Blogs

Published On: Nov 19, 2010 6:46 pm

OK, so it is actually 14 (ten just sounds so nice). Actually, our friends over at SEOmoz have complied a list of tips for link building for personal bloggers. These guys know their stuff and I strongly recommend their SEO tools for anyone seriously considering working in the wonderful world of SEO. This applies to… read more

Twitter upgrade – embedding rich media or preparing to serve ads?

Published On: Sep 15, 2010 1:50 pm

On Tuesday, Sept. 14, 2010, Twitter unveiled an upgrade to their website and service which now shows embedded video and photos in a dual-panel layout. While Twitter CEO Evan Williams says “78 percent of active users have used in the last 30 days.”, the power users mostly use 3rd party applications to manage their… read more

Are we done with Facebook yet?

Published On: May 12, 2010 8:39 pm

Are we over Facebook yet? I sure hope so. I personally became tired of Facebook some time ago. I still left it open as a viable option for business, but only open to niche markets that actually would apply to Facebook’s medium and core demographic (the small percentage of power users not the millions of… read more

SoFlaWeb Studio presents Inbound Marketing to The Hollywood Florida Chamber of Commerce

Published On: Apr 14, 2010 2:20 pm

SoFla Web Studio delivered a “Social Media for Business” presentation to the Greater Hollywood Florida Chamber of Commerce on April 13, 2010. This seminar was a primer for those businesses considering using Social Media in their overall marketing strategy but not sure where to start. Topics include: Inbound Marketing definition Social Media Definition How to… read more

Does your business really need to be on Twitter?

Published On: Jan 4, 2010 1:25 pm

A statement that we have pondered over and over throughout 2009… Does your business need to be on twitter? Should you be spending time on Facebook and other Social Media? Marketers always seem to think so, but at what cost? Just like any marketing initiative, you cant just approach your social media strategy without a… read more