Published On: Oct 1, 2009 2:14 pm
Posting to twitter is a great way to get your message out. It lets people who are following you or, more likely, following a key phrase or word, know that you have something to say of value. However, more important than your single is the ability for users to re-tweet (RT) your message. This makes… read more
Published On: Aug 31, 2009 9:55 am
At recent Internet & Technology Summit, Keynote speaker Mike Volpe, VP of Inbound Marketing @ hubspot.com, presented “The Future of Marketing”. Mike wrapped up his presentation with the following two points: Stop thinking like an advertiser or marketer Start thinking like a publisher or a socializer After hearing this, I thought of a recent email… read more
Published On: Jun 27, 2009 9:44 am
Forget paying for a seminar on social media. Twitter has released a definitive “how-to” guide to help get your business on board the social media bandwagon. Twitter 101 for business is chock full of good information for those companies, especially small business, who have yet to exploit the benefits of this new marketing channel. If… read more
Published On: Jun 9, 2009 11:14 am
Yes! When blogging first became mainstream, I remember seeing major companies such as IBM release employee blogging guidelines. With good reason, IBM wanted to ensure that their employees weren’t bashing, slamming, or misguiding readers on their blogs. Despite making a great business move, many major companies never followed IBMs blogging guidelines. And with only a… read more
Published On: May 28, 2009 2:08 pm
With the emergence of Facebook, Myspace, Twitter and all of the hype that accompanies these forms of social media, there have been some rumblings that corporations no longer need their websites. While that is a pretty bold statement, there are some truths to it. Social media marketing allows for business to reach their consumers freely… read more
Published On: May 25, 2009 3:56 pm
Despite what the naysayers may lead you to believe, Twitter does have real potential as a marketing tool. And one that can be used today (and well into the future). For a local Pizza joint, a simple, low-cost test yields a direct 15% to overall sales. Advertising Age reports that by giving out twitter promotions… read more
Published On: Apr 14, 2009 4:36 pm
With the proliferation of bloggers dominating the news media as of late (so much so that we now refer to the term “the blogosphere”) there is an interesting shift in how we obtain our news and what we actually consider “news” and journalism. There has been much discussion on the topics of Blogger vs. Journalist… read more
Published On: Mar 16, 2009 4:55 pm
Some have said that there is so much “noise” on twitter that anything of value is so diminished because it is difficult to find. Now it is arguable to say that this “noise” is caused by the way someone has configured their account, how they access their account (via PC or mobile device) or just… read more
Published On: Mar 10, 2009 9:30 am
A recent article by Chris Crum of smallbusinessnewz.com compared some of the good and bad of twitter marketing. While it can always be improved upon, the reality is that twitter is another marketing channel to use. The reasons to use it are valid: People “opt in” to follow you, so your audience is targeted Social… read more