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What SEO changes can you expect from Google over the Summer of 2013?

Published On: May 14, 2013 1:31 pm

Keeping with our theme of the Future of SEO, Google’s Matt Cutts has provided us another informative update of what we can expect to see from Google’s WebSpam team over the next few months. Much of this will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help”… read more

The Future of SEO

Published On: Apr 30, 2013 4:05 pm

Human beings are innately social creatures. We feel better when we eat together, laugh together, and converse together. When we have a problem, need advice, or want a recommendation, historically, we’ve always turned to people in our social circle— friends, coworkers, family— for the solution. The internet has, of course, changed the way our social… read more

Google’s Tag Assistant Helps to Verify Analytics and Measurement Setup

Published On: Mar 19, 2013 8:29 pm

Google announced a new Tag Assistant Chrome Extension last month and we had a chance to install and test it out recently. The new extension will help to verify that you have setup your tracking properly on your website and other online properties. According to the Google Analytics blog, ” A new Chrome Extension created… read more

Small Business Guide to Google Analytics

Published On: Jan 30, 2013 7:05 pm

Here is a fantastic guide to setting to understanding Google Analytics for small businesses. If you are not using Google Analytics on your website or even worse, do not know what Google Analytics is, then this guide may be a little advanced for you and you should definitely contact us to setup a Google Analytics… read more

Google Introduces Knowledge Graph – Search Gets 1,000 Times Smarter

Published On: May 22, 2012 10:15 am

Accroding to, Google has launched a major new initiative to influence search results. Starting May 17, 2012, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a… read more

Google to continue assualt on webspam and black hat SEO

Published On: Apr 26, 2012 2:28 pm

Google announced this week that they will be rolling out more algorithm updates targeting Black Hat SEO and webspammers. You know all those SEO companies that promise #1 rankings and don’t have a concern for the risk of getting your website banned from Google’s index or demoting its’ value to obscurity. Essentially they are looking… read more

You Are Banned! In Google’s Preview Window?

Published On: Mar 11, 2012 12:55 pm

A good portion of any quality SEO program will involve keyword research. Keyword (or more appropriately, key phrase) research is an ongoing effort and not just a one-time setup task. Every month we look for new keyphrase opportunities for our clients. We also perform this task for our own web properties and this is usually… read more

The Crossover from Organic SEO and PPC

Published On: Feb 14, 2012 6:16 pm

We have been saying it for years… Research and tactics used in Organic SEO can apply, somewhat, to your PPC campaign research and tactics. And vice-a-versa. However the keyword has always been “somewhat”. Today, more than ever, this is true and for those companies and organizations that are utilizing the web to its fullest possiblities… read more

Google Page Layout update – Content is Still King

Published On: Jan 28, 2012 10:55 am

Google has been testing some algorithm updates recently and last week has decided to put them into effect. The Google Page Layout Update, as it is now known, takes into account the content that is “above the fold” on a webpage and will reduce the quality and authority of pages that do not provide quality… read more

Although Social Media Is All the Rage, Search Still Reigns Supreme For Finding Local Business Information

Published On: Dec 15, 2011 11:58 am

Social Media may be the hot topic of the day (or the last several years actually), but when it comes to finding useful information, the majority of consumers still rely heavily on search (and other specialty niche websites). A recent article over at indicates that Search Trumps Social For Local Business Information. Research from… read more

Does Google Consider SEO to be Spam?

Published On: Nov 6, 2011 4:18 pm

Well, check out the video below and see for yourself…. I guess the short answer is, as long as you follow Google’s guidelines than SEO is not considered spam. It is going to be up to each individual website and their SEO team to determine the right blend of onsite optimization, content creation and link… read more

Search Engine Optimization Explained in 3 minutes (with video)

Published On: Sep 13, 2011 9:53 am

Looking for a quick, very basic tutorial of what Search Engine Optimization actually is? The folks at along with Common Craft have put together a fine little presentation about “What is SEO”. If SEO has piqued your interest for you business (and it really should) but you don’t quite understand it just yet, take… read more