Published On: May 26, 2010 12:13 pm
Back in April, Google announced that it had changed the name of the Google Local Business Center to Google Places. They also announced a good deal of new features that businesses should be aware of. These include: service areas, advertising with tags, customized QR codes, business photo shoots, and more favorite places. New features that… read more
Published On: Dec 15, 2009 6:38 pm
During part of my daily routine, I commonly browse the web and search for popular keywords for clients and my own organic SEO efforts. Many times my search efforts lead to a directory of sorts. Usually multiple directories. Today I happened upon the hugely popular website citysearch.com. How I got here is irrelevant to this… read more
Published On: Dec 11, 2009 1:04 pm
Last week, Google announced Personalized Search for everyone. Personalized search has been previously available, but only to individuals signed in with a Google account. They are now making it available to anyone via an anonymous cookie. Privacy concerns aside, is this really necessary for relevance? Or is this just another way of aggregating data and… read more
Published On: Jun 25, 2009 5:50 pm
Establishing a successful search engine that isnt named Google may seem impossible, but Microsoft is digging deep into their pockets and resources in an attempt to dethrone the search engine king. How deep? Microsoft has spent a reported 80 to 100 million in advertising dollars for Bing. That’s a pretty hefty budget considering Google only… read more
Published On: Jun 24, 2009 10:26 am
Flash has been around for years. At the beginning it was an easy way to add animation to your web pages. As the technology evolved, the functionality of Flash became much greater to allow for full programming and applications to be created using Flash and not just simple tweens and morphing text. But indexing the… read more
Published On: May 28, 2009 2:08 pm
With the emergence of Facebook, Myspace, Twitter and all of the hype that accompanies these forms of social media, there have been some rumblings that corporations no longer need their websites. While that is a pretty bold statement, there are some truths to it. Social media marketing allows for business to reach their consumers freely… read more
Published On: Apr 30, 2009 12:59 am
Could google have discovered swine flu in Mexico before the outbreak started to spread? Possibly. The Data is there, they may just need to be looking in the right place. Check out their Flu Trends Tracking for the United States. And the experimental tracking for Mexico. You can easily see the local search trends here… read more
Published On: Apr 27, 2009 12:56 am
The recent outbreak of swine flu has kept the US Center for Disease Control on their toes posting updates to twitter. Even Google is helping out with tracking the spread of the flu. Sites like http://www.healthmap.org can track health concerns throughout the world and pinpoint geographical locations of events using google maps API. However, a… read more
Published On: Apr 5, 2009 4:48 pm
We have long known that longer search terms (those key phrases with at least 3 or more words) are the key to targeted search traffic and also the way to optimize your budget on PPC campaigns. The reasons for this are varied and the different approachs to capitlize on are just as diverse. One of… read more
Published On: Jan 26, 2009 9:52 pm
Online Marketing growth is still happening. You just have to look harder to find it. We continue to be optimistic about 2009 (regardless of what mainstream media is trying to sell us). And we are constantly looking for signs of opportunity. Surround yourself with positive and look for that silver lining. It is still there,… read more
Published On: Jan 23, 2009 11:32 am
With all of the economic doom and gloom going on these days, its good to know that one form of advertising is still working… Online! Google recent 4th Quarter results were a glimmer of hope for online marketers that there is still business to be had online. Actually online appears to be the place to… read more
Published On: Jan 3, 2009 7:07 pm
With the start of the New Year, it’s a great time to rethink your many options for online marketing. With such a wealth of opportunities available it is difficult sometimes to determine where to start. I find it easiest to just start with the basics. This can apply to any level or stage of marketing… read more