Published On: Mar 19, 2016 10:48 am
Finding your niche in work and in life is a process. Just like money doesn’t grow on trees, your niche won’t appear in a bright light from the sky or come to you in a dream (well, at least for most people). It comes from hitting the pavement each day, taking risks, betting on yourself,… read more
Published On: Mar 12, 2016 10:08 am
Improving your marketing strategy starts with understanding your audience and why they do the things they do. While you can’t master human behavior overnight, you can learn the best practices of marketing psychology. With 47% of millennials reporting social media as a major influence on purchases, it truly pays to understand this concept. We’ve highlighted… read more
Published On: Mar 5, 2016 10:29 am
With more than one trillion Google searches a year, digital marketing is becoming a necessary line item in every company’s marketing budget. Social media is at the head of the pack in digital marketing. So, how do you build your brand online? Stand out and attract the attention of your audience online by being helpful,… read more
Published On: Feb 27, 2016 9:59 am
Marketing to the right audience with useful information is necessary for a successful campaign. When marketers have experience in your niche or industry, their insider knowledge enables them to develop and implement accurate digital marketing strategies faster. Cookie Cutter Marketing vs. Tailored Digital Marketing Campaigns Cookie cutter marketing is when a marketing company takes basic… read more
Published On: Feb 12, 2016 10:30 am
The world of web design and development is often made up of teams of freelancers. There are the creatives and the nuts and bolts people. The creatives are your UX and UI designers, graphic artists, internet marketers, and writers for example. The nuts and bolts are the developers who bring those elements together to create… read more
Published On: Jan 31, 2016 7:32 pm
WordCamp Miami kicks off February 19th with its preconference workshops for beginners, freelancers, and anyone interested in learning about BuddyPress, a social media plugin for WordPress. The following day the main conference begins and this is when you get into the heart of WordPress and the entrepreneurial spirit that drives it. You’ll hear from the… read more
Published On: Jan 23, 2016 11:37 am
According to Pew Research Center, 68 percent of Americans own a smartphone, 42 percent own a tablet, and one out of every five Americans report that they go online “almost constantly”. The time to go responsive is now. Not very long ago it was the norm to design a traditional website first and eventually convert… read more
Published On: Jan 9, 2016 11:20 am
It’s 2016 and you’re coming out of the gate with enthusiasm! This is the year your business is going to shine on social media! There’s only one problem. The unwritten code of conduct keeps changing. Don’t worry! We’re going to clear up the mystery for you right now with our top five guidelines for managing… read more
Published On: Nov 13, 2015 2:39 pm
You’ve heard the catch phrase “content is king”, but how do you determine what makes content valuable? Determining Value The term “value” can be vague if you aren’t sure who your audience is or more importantly, who you are to your audience. We have talked at length about how to get to know your target… read more
Published On: Nov 1, 2015 3:43 pm
A niche market is a small subset of a larger market. When you design for a niche, you’re creating a particular experience that caters to a specific group of individuals. Instead of appealing to the masses, you’re honing in on a market that is currently not being served. You’re fulfilling a need that isn’t being… read more
Published On: Oct 17, 2015 4:07 pm
Before you talk to your web designer about how you want your website to look and feel, you will want to understand the characteristics that define your target market. Industry, gender, age, and cultural background are all elements that make up your audience. Understanding who they are and what they expect when they land on… read more
Published On: Oct 10, 2015 3:04 pm
Social media has created a great opportunity to exchange information, share experiences, and even build awareness. For businesses, social media has become a valuable tool for developing brands and promoting products and services. In our previous post we mentioned how consumer reviews are one of the most powerful resources on the internet. They are so… read more