Finding your niche in work and in life is a process. Just like money doesn’t grow on trees, your niche won’t appear in a bright light from the sky or come to you in a dream (well, at least for most people).
It comes from hitting the pavement each day, taking risks, betting on yourself, and not being afraid to leave your comfort zone behind.
Only after the process of trying, failing, and self-discovery, will you one day arrive at a moment where you pause and realize you’ve finally found your niche.
But before you get there, you’ve got some work to do. The following are a few steps to discovering your niche and how you’ll know when you’ve found it.
It Starts with Why
Discovering your niche requires taking a step back and get down to the basics of “why?”
In Simon Sinek’s book, Start with Why, his message is that people don’t buy what you do, they buy why you do it.
At the core of your being is where your true passions lie. If you’re interested in finding your dream career or starting a business, ask yourself these questions:
- What energizes you?
- What could you do for hours or days and never get bored?
- What are you good at?
The differentiating factor about a great career or launching a successful business is WHY you do it.
Few people take the time to dig deep enough to find it. But if you want to discover your niche, you have to start with your “why.”
It Requires Trying (Yes, and Failing)
Finding your niche may mean you’ll try a few different paths or topics before you arrive at “the one.” Trying new things means you may need to leap out of your comfort zone and risk failure.
But it’s not as scary as you may think. Those who succeed view what others consider failure as an opportunity to learn and grow.
Many take the easy route, but few do the work necessary to try, fail, discover their true passions, find their niche, and eventually succeed.
If you stick with the process and learn from your experiences, you’re already lightyears ahead of many.
Discovering Your Niche – How You Know When You Found It
Through the process, one day you’ll arrive at a point where your strengths, passions, and skills align. You may find yourself less exhausted and doing better work faster.
You’ll know you’ve found your niche when it feels less like “work” and more like, “I seriously get paid to do this?!”
Sure, it may still require effort. But when you’re working from the core of your passions and strengths, there’s something different. It energizes you, you light up inside, and other people take notice.
Have you found your niche? Where are you in the process?
It’s worth the effort it takes to love what you do. Don’t be afraid to start with “why” and begin the journey of finding your niche. We promise the effort will be worth it.
Categorized in: Miscellaneous
Published On: Mar 19, 2016