SoFla Web Studio Blog

How much web traffic can you get when Google zaps you?

What happens when your website gets caught up in a new Google algorithm update and all of the sudden your coveted top Search Engine Ranking Positions (SERP's) disappear?

Apparently you complain as loud as you can to any and all media sources. (since complaining to Google apparently falls on deaf ears) And then you build lots of traffic and links from those sources to replace your lost search engine traffic.

I just finished reading my second article today (this time on about how Cult of Mac has been inadvertently punished by the recent Google algorithm update

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Facebook switching to iframes and depreciating FBML

A recent blog post over at Mashable discusses what Marketers need to know about the new switch to Facebook iframes. There is a new way to present custom content on Facebook pages, using iframes instead of the current tabs and FBML (Facebook Mark up Language). FBML is a subset of HTML (the languge to present content on the world wide web) that has additional Facebook specific functions. The older technology will still be supported just not enhanced any longer. In the future, additions will need to be done using iframes.

Iframes allow you to embed a web page within another webpage. This will assist in the development process for adding applications to Facebook pages. Applications can be created using the common traditional methods and then framed into Facebook pages. There will be some limited information about the Facebook user available through the API.

Since the iframe is actually a page on another website, the ability to track conversions and analytics from activity on that page will be easy for the marketer. A visit to a facebook page with an iframe from your own website will appear like a visit to your own site in your reporting tools.

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AdWords not working.... Even for Google.

If Adwords has not worked for you, don't fret, you are not alone. Apparently not even Google can promote enough business through Adwords to salvage certain projects.

Google announced today that they will no longer be supporting real estate listings on their Google maps. Google states the reasons for this are:

In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.

They are excited about the way their services have been used but feel that the industry overall can be better served with a different feature set.

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Google uses social signals and links in ranking algorithm

It is official, Google has confirmed what was suspected for sometime now; Links from social networks like Facebook and Twitter do act as one of the many signals used in ranking pages within their search engine.

A recent video over at Google Webmaster Central Channel shows Matt Cutts from Google explaining the reason for using these social signals and why it is import to the relevance of a webpage.

A post over at Search Engine Land explains how the new authoritative tools that can rank a twitter profile, for example can be used to create a value of a link from one twitter account vs. a link from another. This means that social links will most likely play a larger role in the future of SEO

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Google Making Changes to AdWords Agency Support

Google AdWords sent out emails to select agency customers explaining that a change will be happening to their AdWords service and support. The email detailed an “Enhanced Agency Service Model” which will be happening, effective January 1, 2010.

Google will restructuring their AdWords support for agencies. Some agencies will be losing their dedicated representatives. And for those not losing their dedicated reps, the communication with the managers will be changing.

We have read that possible scenarios may be; An agency may have a dedicated agency lead and specific accounts within those organizations will have dedicated account management teams, who will be able to offer specific industry expertise. Another set of agencies will not have an assigned agency team per se, but will still be able to receive support via phone.

Sounds to me like additional scaling based on budget. Seeing how hard it is already to come by any real form of support from AdWords already (unless you have the budgets to justify it), this may just be another measure to save $$$.

We had heard rumors that agency support may be farmed out to India. However Google did not specify where this support will come from. Maybe the first level support will come from India and additional levels would be from US offices?

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