SoFla Web Studio Blog

What to do when your Search Engine Ranking Drops

A recent article over at Search Engine Round Table discussed How SEO Experts React To Search Rank Drops. The information was derived from a post on Webmaster World Forums and really comes down to common sense.

Anyone working in SEO for any amount of time will know that fluctuations in the Search Engine Rankings are quite common, it is just a matter of how you deal with them. The post at Webmaster World provided some suggestions as to how to approach these fluctuations.

I am going to provide their suggestions and my interpretation

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Go Away IE6

RIP IE6With the release of HTML 5 coming, the internet and its developers have reached the point of no return. Developers have logged extra hours, dealt with extra (unnecessary) headaches, and have had to continue to plan for the browser of the internet stone age (back when dinosaurs roomed the web in 2001). 
Well Twitter is buzzing and the internet community has rallied, IE6 is being caste out and battered.
Even major sites like Facebook, Digg, and Youtube have ended IE6 support.

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Google Local Business Center is now Google Places

Back in April, Google announced that it had changed the name of the Google Local Business Center to Google Places. They also announced a good deal of new features that businesses should be aware of. These include: service areas, advertising with tags, customized QR codes, business photo shoots, and more favorite places.

Google Local 
PlacesNew features that come along with the name change include:

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Are we done with Facebook yet?

Facebook logoAre we over Facebook yet? I sure hope so.

I personally became tired of Facebook some time ago. I still left it open as a viable option for business, but only open to niche markets that actually would apply to Facebook's medium and core demographic (the small percentage of power users not the millions of "account holders").

Maybe it is the recent security concerns (again), or bothersome event notifications, friend requests (lets not get into the definition of a "friend"), or the daily request to join some irrelevant group, I am really not sure. But either way, I believe the heyday for Facebook has passed.

I am not saying that Facebook is going away. Surely it is not any time soon. Nor am I saying that it will not continue to grow (in the short term it may). It has just passed it's prime. It has lost its direction and relevancy.

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CiviCRM and Drupal Diary - Week 2

This is our multi-article series on integrating CiviCRM and Drupal.  Make sure you've read the prologue, introducing the topics to be covered.

Now that we had decided to utilize Drupal & CiviCRM for our project, our next steps were as follows:

  • Determine a schedule
  • Install a Drupal and CiviCRM development environment
  • Begin comping our theme

Some of these processes went much easier than others and it was surprising how things turned out.

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