Latest Posts

What is Quality Content?

Published On: Nov 13, 2015 2:39 pm

You’ve heard the catch phrase “content is king”, but how do you determine what makes content valuable? Determining Value The term “value” can be vague if you aren’t sure who your audience is or more importantly, who you are to your audience. We have talked at length about how to get to know your target… read more

Is Your Web Design Right For Your Niche?

Published On: Nov 1, 2015 3:43 pm

A niche market is a small subset of a larger market. When you design for a niche, you’re creating a particular experience that caters to a specific group of individuals. Instead of appealing to the masses, you’re honing in on a market that is currently not being served. You’re fulfilling a need that isn’t being… read more

How the 4 Elements of Design Impact Your Target Market

Published On: Oct 17, 2015 4:07 pm

Before you talk to your web designer about how you want your website to look and feel, you will want to understand the characteristics that define your target market. Industry, gender, age, and cultural background are all elements that make up your audience. Understanding who they are and what they expect when they land on… read more

5 Ways to Turn Negative Reviews to Positive Responses

Published On: Oct 10, 2015 3:04 pm

Social media has created a great opportunity to exchange information, share experiences, and even build awareness. For businesses, social media has become a valuable tool for developing brands and promoting products and services. In our previous post we mentioned how consumer reviews are one of the most powerful resources on the internet. They are so… read more

The End of Free Content on YouTube

Published On: Oct 3, 2015 1:55 pm

YouTube began rolling out its pilot program for paid subscription channels in 2013 and is set to implement the full plan in the next few months. This doesn’t mean that viewers will be forced to subscribe to watch videos, but they will have to be subject to either more Ads or pay to subscribe. YouTube’s… read more

Marketing to Three Generations of Consumers

Published On: Sep 24, 2015 7:44 pm

The number of consumers who shop online is expected to exceed 200 million this year. Now more than any other time, businesses have an opportunity to reach three generations of consumers. The challenge for marketing and design professionals is how to get their attention. In this post we’ll discuss what you need to know to… read more

Is Your Business Ready for the Digital Currency Revolution?

Published On: Sep 19, 2015 12:19 am

Six years ago a mysterious new method for online transactions emerged on the internet. Presumably created in response to the economic crisis that shook the global economy in 2008, Bitcoin provided a system for people to buy goods and services directly from each other without relying on the banks to facilitate the process. As the… read more

Doing Business Online in Cuba’s Emerging Market

Published On: Aug 31, 2015 1:47 pm

There are 12 Wi-Fi hotspots in Havana Cuba and 35 throughout the country. Exposed to a flood of information, products, and services that were previously out of reach, Cuban citizens make up a target market that has yet to be explored by American interests. This is a new frontier that marketing specialists and web developers… read more

Video Exclusive: The Next Decade of the Digital Age

Published On: Aug 19, 2015 5:48 pm

Our own South Florida Web Studio’s Steven Alig sat down with Alessandra Lippel from Limão ou Limonada to discuss a variety of topics from the future of the internet to doing business in the U.S. Below is a recap of the topics from the interview and an expanded view of what we should expect to… read more

Miami WordCamp 2015 Beginner Course – Plugin discussion

Published On: May 3, 2015 12:02 am

WordCamp Miami 2015 is kicking off with an early Beginner Workshop which happened today at Nova University in Davie, FL. The all day beginner workshop focuses on getting started with WordPress. My presentation this year was all about plugins. WordCamp Miami 2015 beginner course plugins from South Florida Web Studio Topics included: Plugins add functionality… read more

Web Design Success – WordPress Miami Meetup Presentation

Published On: Oct 8, 2014 9:44 am

Web Design Success – It’s More Than Just Images Presentation given to the South Florida WordPress meetup group on October 2, 2014. Web design success word press meetup oct 2014 from Steven Alig Google Docs templates for Sitemaps and Wireframes are available here: Web design may seem glamorous and creative, which it is, but… read more