SoFla Web Studio Blog

Web Design Success - WordPress Miami Meetup Presentation

Web Design Success - It's More Than Just Images

Presentation given to the South Florida WordPress meetup group on October 2, 2014.

Google Docs templates for Sitemaps and Wireframes are available here: http://ow.ly/Cbrna

 

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Creating Content with WordPress - WordCamp Miami 2014 Beginner Workshop Slide Deck

I just completed my presentation at WordCamp Miami 2014.

The all day beginner workshop focuses on getting started with WordPress for the extreme novice.

My presentation was about adding content to your site after it has been installed and setup.

 
Here is an outline of the topics which were reviewed:

Content Types

·      Posts

·      Pages

 

Posts

·      Content entries listed in reverse chronological order

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What You Should Know about SEO Content Marketing

SEO content marketing is an important element for those who choose to do business online. When you are creating the content you will use to promote your website, you need to understand a few things about how to best use content marketing. Without a proper understanding of how SEO and content marketing work together, you could make serious mistakes.

Always Put the User First

It is tempting to approach your content with a keywords-first mindset. While keywords are important to ranking well with the search engines, it isn't the only thing you should consider. The most important thing is to put your customers first. This means creating content that is compelling and informative so they want to read it.

Publish Good Content Often

There is much emphasis placed on keeping your content fresh and updating it often. When it comes to SEO content marketing, though, you need to make sure the quality is good before you worry about posting often. If you can post daily while keeping the quality high, it will benefit your site. However, if you can only maintain the quality every couple of days, that works as well.

Promote Your Content

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Using Blog Posts for Content Marketing

Blog posts for content marketing

If you already have an Internet connection, then blogging costs you nothing extra for content marketing. You can use it to attract a whole new audience if you post entries on other people's websites. In addition, if you post on your website, you can keep your products and services in front of your current customers. If you want to use blog posts effectively, follow these guidelines.

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Plan Ahead: Keep Web Viewers HAPPY By Recognizing Potential Situations BEFORE Developing Your Website

Healthcare.gov screenshot

"Six days into the launch of insurance marketplaces created by the new health-care law, the federal government acknowledged for the first time Sunday it needed to fix design and software problems that have kept customers from applying online for coverage." -The Wall Street Journal

Recognizing potential situations before developing a website allows you to make more informed practical choices. According to The Wall Street Journal, the Obama administration claimed that the health care website went down due to a heavy amount of website traffic. More than likely the cause of this surge that happened may be because many Americans are "seeking to buy coverage under the new law" (The Affordable Care Act or ObamaCare). With a little more planning the health care website could have been more prepared or even the prevented the system from crashing. 

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