SoFla Web Studio Blog

Because competition is the name of the game for the search engines, you need to do everything possible to engage and entice your website visitors. You need to pay attention to what your competition is doing right, as well as what they are doing wrong.  You can learn from your competition's success and put some of their ideas to work in your internet marketing campaign.  

You only have a small window of opportunity to grab your visitor's attention, make them feel positive about your company and create a customer.  That's a pretty tall order for the first 5 seconds of your initial meeting.  This is what we need to accomplish if you not only want to gain a new customer, but also give them a reason to tell their friends about what they have found on your website.

If you can implement these three key strategies in your search of that coveted page one search engine ranking, you will remain competitive, even if their SEO budget is much larger than yours.

Never Boring

If your Miami based website was a member of your team what would it look like? Would it be someone who would get fired for sleeping on the job and always missing deadlines? Or is it your number one sales rep who is fast, effective and always has a smile on its face?  Just like any other member of  your staff,  reviewing and refocusing your website is crucial.  Here are two easy ways to review your website so that it can perform at its best.

1. Watch your Links and Toolbars

First, make sure all of the links and webpages are working properly. Go through each link, menu bar and anything else clickable and check that it goes to the right place. Nothing makes audiences grumpier than finding a link to something they want to learn about only to discover that it doesn’t go anywhere.