SoFla Web Studio Blog

What You Should Know about SEO Content Marketing

SEO content marketing is an important element for those who choose to do business online. When you are creating the content you will use to promote your website, you need to understand a few things about how to best use content marketing. Without a proper understanding of how SEO and content marketing work together, you could make serious mistakes.

Always Put the User First

It is tempting to approach your content with a keywords-first mindset. While keywords are important to ranking well with the search engines, it isn't the only thing you should consider. The most important thing is to put your customers first. This means creating content that is compelling and informative so they want to read it.

Publish Good Content Often

There is much emphasis placed on keeping your content fresh and updating it often. When it comes to SEO content marketing, though, you need to make sure the quality is good before you worry about posting often. If you can post daily while keeping the quality high, it will benefit your site. However, if you can only maintain the quality every couple of days, that works as well.

Promote Your Content

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Using Blog Posts for Content Marketing

Blog posts for content marketing

If you already have an Internet connection, then blogging costs you nothing extra for content marketing. You can use it to attract a whole new audience if you post entries on other people's websites. In addition, if you post on your website, you can keep your products and services in front of your current customers. If you want to use blog posts effectively, follow these guidelines.

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Plan Ahead: Keep Web Viewers HAPPY By Recognizing Potential Situations BEFORE Developing Your Website

Healthcare.gov screenshot

"Six days into the launch of insurance marketplaces created by the new health-care law, the federal government acknowledged for the first time Sunday it needed to fix design and software problems that have kept customers from applying online for coverage." -The Wall Street Journal

Recognizing potential situations before developing a website allows you to make more informed practical choices. According to The Wall Street Journal, the Obama administration claimed that the health care website went down due to a heavy amount of website traffic. More than likely the cause of this surge that happened may be because many Americans are "seeking to buy coverage under the new law" (The Affordable Care Act or ObamaCare). With a little more planning the health care website could have been more prepared or even the prevented the system from crashing. 

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So You Think You Design - Your Own Website

Unlike the TV show- So You Think You Can Dance- designing an effective website will probably not lead you to a grand prize at the end; but it is sure to put a negative imprint on your brand and its image if it is not properly and professionally designed. Developing a website might look like a simple task, but there are many web standards to consider. A professional designer is forced to innovate, endure, and push through limitations to ensure a site is stable and flexible. The site can't just look attractive to the eye, but must also be usable in a wide range of situations, even so that the next generation too is able to enjoy it.

It is no secret that the web is evolving; therefore you must have an understanding of making your site accessible for those who are constantly using their smartphones and other devices, other than their desktops and/or laptops. Nowadays convenience is important and if a user is not able to browse your page on an alternative device that has internet access, then they may become very frustrated with your website and will never look back. Creating layouts is only the tip of the iceberg when dealing with a website design. 

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Hummingbird - Google rewrites its algorithm

Hummingbird - Google's algorithm update humming bird

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