Standard Banner Sizes – IAB Ad Unit Guidelines
Just to make things easier for all of us, we are posting a quick reference to standard ad unit sizes. We are asked quite frequently about this and of course since a picture is worth a thousand words it will be much easier to refer our clients to this than to find a new website to link to each time.
The following standard ad dimensions have been obtained from the IAB.net website.
NOTE: All dimensions are in pixels.
Rectangles and Pop-Ups
| Recommended Maximum Initial Download Fileweight |
Recommended Animation Length (Seconds) |
|
| 300 x 250 IMU – (Medium Rectangle) | 40k | :15 |
| 250 x 250 IMU – (Square Pop-Up) | 40k | :15 |
| 240 x 400 IMU – (Vertical Rectangle) | 40k | :15 |
| 336 x 280 IMU – (Large Rectangle) | 40k | :15 |
| 180 x 150 IMU – (Rectangle) | 40k | :15 |
| 300×100 IMU – (3:1 Rectangle) | 40k | :15 |
| 720×300 IMU – (Pop-Under) | 40k | :15 |
Banners and Buttons
| 468 x 60 IMU – (Full Banner) | 40k | :15 |
| 234 x 60 IMU – (Half Banner) | 30k | :15 |
| 88 x 31 IMU – (Micro Bar) | 10k | :15 |
| 120 x 90 IMU – (Button 1) | 20k | :15 |
| 120 x 60 IMU – (Button 2) | 20k | :15 |
| 120 x 240 IMU – (Vertical Banner) | 30k | :15 |
| 125 x 125 IMU – (Square Button) | 30k | :15 |
| 728 x 90 IMU – (Leaderboard) | 40k | :15 |
Skyscrapers
| 160 x 600 IMU – (Wide Skyscraper) | 40k | :15 |
| 120 x 600 IMU – (Skyscraper) | 40k | :15 |
| 300 x 600 IMU – (Half Page Ad) | 40k | :15 |
Thanks to compexplorer.com for the nice ad graphic.
Much has changed in the past few years, see updates to the standard banner sizes here.
Categorized in: Blogging
Published On: Aug 29, 2010