The concepts of search engine optimization (SEO) and content marketing are certainly not adverse to each other. In fact, when placed together, an SEO Content Marketing strategy is the best of both worlds.
Content marketing is one of the most important assets of a digital marketing plan. In October of 2012, 90 percent of marketers expected content marketing to increase in importance. They cited plenty of reasons for this expectation, noting increased engagement, added amount of traffic to website, raised brand awareness, and increased sales among others.
However, where does SEO come into the picture? All it requires is a little tweaking and cognizance of the search engines.
Imagine writing a piece for your company blog. It could be a promotional post, something pertaining to industry news, or something a bit more creative (a community event, tips and tricks, etc.). Utilizing SEO content marketing will integrate SEO concepts such as targeting long-tail keywords, interlinking considerations, and the same keywords strategies that you use across your website.
It is quite literally SEO rolled into content marketing – as these two strategies do not overlap or otherwise get in the way of each other.
Maintaining an effective and creative content marketing plan will increase engagement, leads, and web traffic. Transforming it into an SEO content marketing strategy will make significant strides in organic search results – thereby increasing all of the benefits of a content marketing strategy.
It’s a match made in digital marketing heaven. Contact us for more information about this and other digital marketing concepts.
Categorized in: SEO - Search Engine Optimization
Published On: Jul 16, 2013