Four Key Considerations When Choosing An SEO Company

So you’re looking for a great SEO company to rank your website among the best in your category or industry? Choosing the right company can make all the difference between getting thousands of hits or millions of hits. It’s important, therefore, that proper care be exercised when evaluating competing offerings.

Here are four key considerations when choosing the best SEO company for your business.

1. Check the page ranking of the SEO company’s website. If the SEO company can’t even rank its own website highly, why should you believe that the company can rank your site highly? A good SEO company should have a page rank of at least 4. We like to use a Firefox add-on called Search Status, which gives us a nice little view of every page rank right in our browser.


2. Avoid companies that are just “submission engines”. A good SEO company will do a lot more than simply submit your website, even if properly categorized, to the various search engines. That is something that you can do yourself, for free.

3. Does the SEO company serve competitors? Some SEO companies will only take on one client in any given industry. This is because they don’t want their clients competing with each other over the same keywords. Other companies might take on multiple clients from the same industry, but insist on different keywords.

4. Does the SEO company have a good track record? Ask for references from your contact at the SEO company. Check those references out. Specifically, check out the websites of the various referenced companies and note the page ranking of those websites. If an SEO company has a strong history of high rankings for its other clients, it will likely do well for your company.

If you’re interested in SEO for your business website, please contact us. We’ll be happy to provide you with some recommendations about how you can improve your site ranking.

Categorized in:

Published On: May 23, 2013