From 2004 through 2007 SoFla Web Studio managed all of the email marketing campaigns for the St. Joe Residential Community and Resort Sales. This included promotion emails for Hotel and Resort Specials and Promotions as well as new home sales.
Our team worked with the St. Joe Corporate Marketing department to develop a plan that would be effective and cost efficient to implement at the corporate level as well as with each individual community and resort.
We choose the system to run the campaigns and send out the mailings. Working with various local & national agencies for the individual communities, we developed the creative messages and produced the emails.
The mailing lists were generated through various online channels such as their websites and special online opt-in promotions. Because of this attention to management of the mailing lists and targeted messaging we were able to consistently obtain click-thru rates averaging 18%-20%.