Case Studies

Lee County Bar Association Web Developement with Drupal & CiviCRM

Lee County Bar logo At the beginning of 2010, SoFla Web Studio was contracted to develop a new website for the Lee County Bar Association. We developed a solution that would assist the Association with marketing their organization online as well as provide added value for their existing members with expanded online resources. Our solution involved integrating Drupal as a Content Management System. Drupal would allow the Association staff to easily update their website themselves. This would provide more frequently updated content as well as overall cost savings for the Association.

The City of Hollywood, FL Office of Tourism Business Portal

SoFla Web Studio was asked by the Hollywood Florida Director of Tourism to assist with developing a system to enhance communication with businesses within Hollywood and the Office of Tourism. In particular the Office of Tourism wanted to simplify and expand their notification and participation in co-op programs and posting of ‘HOT’ deals on their website.

SoFla Web Studio created an online page for the office to utilize and post information. The page was open to the public but the link was only shared among Hollywood Businesses. www.visithollywoodfl.org/forms provides information about upcoming events for the Office of Tourism as well as a centralized repository for Co-op advertising applications and an online form to submit deals for the Tourism website.

The City of Hollywood, FL Office of Tourism SEO

Visit Hollyword FL Statistics Starting in October 2008, SoFla Web Studio began an aggressive campaign to maximize the exposure of www.visithollywoodfl.org to all of the major search engines.

In an effort to increase overall organic search results, we planned a simple targeted approach to attack single key phrases and single search engines one at a time.

As rankings began to surface for one key phrase, we began targeting the next phrases and next pages of the website.

While this overall effort will take time to see results, our initial site analysis and simple on-site SEO adjustments have seen significant increases in just two months.

Overall organic search results have increased an average 106% from the two weeks starting January 1, 2009 compared to the two weeks starting November 1, 2008.

This dramatic 106% increase is directly correlated with the addition of properly optimized text & copy, key word appropriate meta information and title tags. In addition the code was reviewed and adjusted as needed following best practices with proper implementation of a sitemap.xml file and fixing general site coding errors.

The St. Joe Company Email Marketing Campaigns

From 2004 through 2007 SoFla Web Studio managed all of the email marketing campaigns for the St. Joe Residential Community and Resort Sales. This included promotion emails for Hotel and Resort Specials and Promotions as well as new home sales.

Our team worked with the St. Joe Corporate Marketing department to develop a plan that would be effective and cost efficient to implement at the corporate level as well as with each individual community and resort.

We choose the system to run the campaigns and send out the mailings. Working with various local & national agencies for the individual communities, we developed the creative messages and produced the emails.

The mailing lists were generated through various online channels such as their websites and special online opt-in promotions. Because of this attention to management of the mailing lists and targeted messaging we were able to consistently obtain click-thru rates averaging 18%-20%.

villageloop.com SEO

Village Loop Community Websites Launched as a new website in the summer of 2007, villageloop.com had no page rank and no history whatsoever. Over the course of 9 months, the website surfaced to page #1 on Google for targeted key phrases. This was accomplished through a mix of on-site and off-site SEO techniques used in a moderate manner.

From the very start, villageloop.com was designed with the Search Engine Optimization in mind. All HTML and scripts were properly coded and the site was built following “best practice” guidelines set by Google and the other major Search Engines.

After the site was launched, programs were put in place to create frequent updates to the on-site content. At the same time, a link building campaign was put in place to begin generating relevant in-bound links. This included directory listings, article submissions, blog posts and press releases.

Over the next months, with an average effort of 5 hours a week, the website was ranked and began movement up the ranks to the first page.