SoFla Web Studio Blog

Does Google Consider SEO to be Spam?

Well, check out the video below and see for yourself....

I guess the short answer is, as long as you follow Google's guidelines than SEO is not considered spam.

It is going to be up to each individual website and their SEO team to determine the right blend of onsite optimization, content creation and link building that will work for them, without upsetting the mighty "G".

Interesting how, in the video above, Matt Cutts is once again pushing site speed as a ranking factor. "One of many ranking factors" as is always stated. I just find it funny how that particular ranking factor (site speed) always seems to be mentioned....

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Real Time Data Coming to Google Analytics

Google announced the availability of real time data tracking through Google Analytics last week. Google Analytics Real-Time provides a set of reports that show what’s happening on your website as it happens.

Google Analytics Real-Time

According to the Google Analytics blog, the new Real-Time reports can be used for some of the following analysis:

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Search Engine Optimization Explained in 3 minutes (with video)

Looking for a quick, very basic tutorial of what Search Engine Optimization actually is?

The folks at SearchEngineLand.com along with Common Craft have put together a fine little presentation about "What is SEO". If SEO has piqued your interest for you business (and it really should) but you don't quite understand it just yet, take 3 minutes of your day and watch the video below. It is well worth the effort.

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How To Download and Install the Raven Toolbar for Firefox

We are big fans of RavenTools.com and love the tool set they provide.
They have a great online suite of applications that make organizing and managing SEO campaigns a breeze, especially multiple campaigns. Not to mention the tool set is agency friendly with full user and permission control.

Raven Tools Firefox tool bar has become a "must-have" component in our browser (I am still waiting for the Chrome version...).
The raventools toolbar makes it very easy to interact with your web properties and perform many of the more tedious SEO tasks (such as tracking links in your link building campaigns) or quickly accessing differnt personas for your different websites.

However with the recent new updates to Firefox (versions 4, 5 & 6 coming out very recently) and the fact that I have to maintain a browser across at least 4 different computers (My main office PC, conference room PC, Laptop & home PC) I have had to do many updates recently. And each time I update, I would always do a google search for the raventools toolbar or raven toolbar for firefox or maybe even raventools firefox toolbar. However, my search never turns up relevant results.
I eventually found the answer I needed in the raventools knowledge base:

Firefox Toolbar

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Google Analytics Benchmarking Newsletter: Windows Still Dominates

Google Analytics (our favorite website stats program) has a cool feature that you can opt-in to for sharing data. Google Analytics (or GA as we like to so frequently use acronyms) anonymously captures stats from your website and runs analysis to get an overall feel (or pulse) for the web. The folks at Google do claim statistical significance with literally hundreds of thousands of websites participating (we probably have several hundred from our small web studio alone).

They presented quite a bit of information in their recent newsletter but I thought the section on the Operating Systems was quite interesting:

Operating Systems

Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.

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