SoFla Web Studio Blog

Well they did it again...

Come on people, it is a tablet, an enlarged Ipod Touch. There is a coolness factor to it and eveyone wants to play with one, but give it a few hours and then what?

It is an enlarged tablet-Iphone-thingy-without-a-phone-camera-or-cellular-connection.

The Iphone was revolutionary, years ahead of its time (and still is IMHO), but we have already seen it and done it. The wow factor is gone.

Yes the screen is bigger, but who cares, that just makes it more difficult to type. I realize that I will not be the first to state this online, however I did keep an open mind to this device. Afterall, I am the target market for this type of gadget. But I am a minority. I am not an apple fan boy. But I do like to have useful gadgets to compliment my simple lifestyle. For instance, after taking an old Celeron PC and purchasing a nice designer case, I made myself a very affordable but stylish media pc for my living room. Since I cut corners on the insides (and it works just perfect for watching movies and TV on my 52" LCD) I splurged on the Logitech DiNovo Edge keyboard, which works great and looks just as good in the living room. I use this setup in my living room to do everything that I see available on the IPad, and then some.

Reading one of my favorite authors (and of course blogger too) Avinash Kaushik, I came across his most recent blog post: Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Avinash appropriately describes the misconception that certain (what I call noisy) popular web metrics are as important as they seem. Even though a favorable change in one of these metrics looks good, it doesn't always mean that it is a benefit to your business (and of course your bottom line).

Asking "So What?" three times to every key metric should eventually end in an actionable item.

If at the third "so what" you don't get a recommendation for an action you should take, you have the wrong metric. Kill it.

You need to face up to the reality that just because it sounds good, or looks good on paper during a board meeting, doesn't mean that the actual statistic is relevant or worth anything. If you can not act upon it, who cares?