SEO - Search Engine Optimization

What You Should Know about SEO Content Marketing

SEO content marketing is an important element for those who choose to do business online. When you are creating the content you will use to promote your website, you need to understand a few things about how to best use content marketing. Without a proper understanding of how SEO and content marketing work together, you could make serious mistakes.

Always Put the User First

It is tempting to approach your content with a keywords-first mindset. While keywords are important to ranking well with the search engines, it isn't the only thing you should consider. The most important thing is to put your customers first. This means creating content that is compelling and informative so they want to read it.

Publish Good Content Often

There is much emphasis placed on keeping your content fresh and updating it often. When it comes to SEO content marketing, though, you need to make sure the quality is good before you worry about posting often. If you can post daily while keeping the quality high, it will benefit your site. However, if you can only maintain the quality every couple of days, that works as well.

Promote Your Content

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Hummingbird - Google rewrites its algorithm

Hummingbird - Google's algorithm update humming bird

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South Florida SEO Tactics That Don't Work Anymore

South Florida SEO tactics

Your South Florida SEO strategies for promoting your website and web design needs a refresher.  Some of the same tactics that worked before will not work now.  With Panda and Penguin updates from Google (along with other search engine rewrites) it's getting harder to remain where you are.  Getting to the first page is a whole other story.  Look thoroughly at your strategies and eliminate the following tactics. 

Spun Content

Taking a blog from someone else and changing words to make it original will not work anymore.  The result of spun content is an article that's unreadable at times filled with bad grammar and poor overall quality.  Google ranks articles based on quality, uniqueness and good grammar.  To search engines this method is laziness, and search engines will not reward your website with a good search engine spot. 

Blog Networks

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Content Marketing: Tips and Tricks

Content marketing can be used for a variety of purposes.  At South Florida Web Studio, we offer scalable services which can grow with your company.  Content marketing is not focused on sales.  Rather, it focuses on communication with your customers and target base.  You want to provide valuable information, enhancing customer loyalty.  There are several ways you can build a larger audience through content marketing by providing:

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Elevate Your Brand to New Heights with Content Marketing & SEO

"If a tree falls in a forest and no one is around to hear it, does it make a sound?"While this philosophical thought experiment has become a bit cliche, the same question can be applied to your brand and content without proper marketing and SEO. 

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SEO Content Marketing: Killing Two Birds with One Stone

The concepts of search engine optimization (SEO) and content marketing are certainly not adverse to each other.  In fact, when placed together, an SEO Content Marketing strategy is the best of both worlds.

Content marketing is one of the most important assets of a digital marketing plan.  In October of 2012, 90 percent of marketers expected content marketing to increase in importance.  They cited plenty of reasons for this expectation, noting increased engagement, added amount of traffic to website, raised brand awareness, and increased sales among others.

However, where does SEO come into the picture?  All it requires is a little tweaking and cognizance of the search engines.

Imagine writing a piece for your company blog.  It could be a promotional post, something pertaining to industry news, or something a bit more creative (a community event, tips and tricks, etc.).  Utilizing SEO content marketing will integrate SEO concepts such as targeting long-tail keywords, interlinking considerations, and the same keywords strategies that you use across your website.

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Must Know Search Engine Ranking Factors For Florida SEO

Learning search engine optimization (SEO) can seem like a job all in itself to a newbie. But don't worry, there is a science to it. The major search engines like Google, Yahoo! and Bing reward web pages based on an evolving set of ranking factors. 

Keep in mind that some ranking factors outweigh others, and that having one or two factors associated with your website will not guarantee a top ranking in the search engine results. To increase your company's search engine visibility you should use a variety of the following ranking factors, or signals, as advised by a trusted Florida SEO company. 


On Page SEO

  • HTML - Make sure the correct keywords are used to describe your headline tags, meta descriptions, and title tags. 
  • Content - Make sure your websites content is well written, free of errors, well researched, injected with relevant keywords and phrases, and helps the visitor solve a problem or fulfill a need. Also make sure your content aims to engage the reader and is constantly updated. 
  • Architecture - Make sure your website can be easily scanned by search engine "crawlers". Make sure your website loads quickly and URL's contain appropriate keywords and phrases. 


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Google Identifies Misconceptions in the SEO Industry

Google's Matt Cutts posted another video yesterday answering some questions from the public.

The question that was asked, "Hi, Matt. Which aspect of Google updates you think the SEO industry simply won't get? Where do you see many SEOs spending too much energy on when they could be taking care of other things?"

Matt agreed that these are great questions and and addressed them as follows:

  1. SEOs seem to confuse algorithm updates with a refresh of data.
  2. The recent Panda & Penguin algorithm updates are not about making Google more money in the short term.
  3. SEOs should spend more time on enhancing the user experience instead of time and energy focused on link building.

Number 3 seems to hit home with us as most of our clients' competition is always focused on link building. Measurable tactics seems to prevail while Google constantly preaches to not worry about specific tactics and focus on a strategy that is centered around the users of your site. Spend more time promoting your site on social media and other areas to help build awareness. 

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Using Web Design to Improve Miami SEO

Miami SEO

SEO is not all about content alone.  Web design is a great way to move your page up the ranks.  Since Google, Yahoo!, Bing and others have gotten a tight leash on search engines every step you make is important.  Make an effortless step in the right direction by giving your webpage a Miami SEO makeover.

Touch up your company website by adding the following.

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Four Key Considerations When Choosing An SEO Company

So you're looking for a great SEO company to rank your website among the best in your category or industry? Choosing the right company can make all the difference between getting thousands of hits or millions of hits. It's important, therefore, that proper care be exercised when evaluating competing offerings.

Here are four key considerations when choosing the best SEO company for your business.

1. Check the page ranking of the SEO company's website. If the SEO company can't even rank its own website highly, why should you believe that the company can rank your site highly? A good SEO company should have a page rank of at least 4. We like to use a Firefox add-on called Search Status, which gives us a nice little view of every page rank right in our browser.

Search Status Screen shot


2. Avoid companies that are just "submission engines". A good SEO company will do a lot more than simply submit your website, even if properly categorized, to the various search engines. That is something that you can do yourself, for free.

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