Standard Banner Sizes - IAB Ad Unit Guidelines
By Steven Alig on August 29, 2010 - 12:25pm
Just to make things easier for all of us, we are posting a quick reference to standard ad unit sizes. We are asked quite frequently about this and of course since a picture is worth a thousand words it will be much easier to refer our clients to this than to find a new website to link to each time.
The following standard ad dimendions have been obtained from the IAB.net website.
NOTE: All dimensions are in pixels.
Rectangles and Pop-Ups
| Recommended Maximum Initial Download Fileweight | Recommended | |
| 300 x 250 IMU - (Medium Rectangle) | 40k | :15 |
| 250 x 250 IMU - (Square Pop-Up) | 40k | :15 |
| 240 x 400 IMU - (Vertical Rectangle) | 40k | :15 |
| 336 x 280 IMU - (Large Rectangle) | 40k | :15 |
| 180 x 150 IMU - (Rectangle) | 40k | :15 |
| 300x100 IMU - (3:1 Rectangle) | 40k | :15 |
| 720x300 IMU – (Pop-Under) | 40k | :15 |
Banners and Buttons
| 468 x 60 IMU - (Full Banner) | 40k | :15 |
| 234 x 60 IMU - (Half Banner) | 30k | :15 |
| 88 x 31 IMU - (Micro Bar) | 10k | :15 |
| 120 x 90 IMU - (Button 1) | 20k | :15 |
| 120 x 60 IMU - (Button 2) | 20k | :15 |
| 120 x 240 IMU - (Vertical Banner) | 30k | :15 |
| 125 x 125 IMU - (Square Button) | 30k | :15 |
| 728 x 90 IMU - (Leaderboard) | 40k | :15 |
Skyscrapers
| 160 x 600 IMU - (Wide Skyscraper) | 40k | :15 |
| 120 x 600 IMU - (Skyscraper) | 40k | :15 |
| 300 x 600 IMU - (Half Page Ad) | 40k | :15 |
Thanks to compexplorer.com for the nice ad graphic.
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