September 2010

Twitter upgrade - embedding rich media or preparing to serve ads?

On Tuesday, Sept. 14, 2010, Twitter unveiled an upgrade to their website and service which now shows embedded video and photos in a dual-panel layout. While Twitter CEO Evan Williams says “78 percent of active users have used Twitter.com in the last 30 days.”, the power users mostly use 3rd party applications to manage their service and communicate across the twittershere (my personal favorite is cotweet)

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How will Google Instant Search Effect SEO?

Google Instant Search LogoWith Google's announcement today that they are implementing Instant Search on their desktop search, we have to wonder how this new feature will effect all of our hard earned SEO efforts.

Google Instant Search now shows results as you type your search query. It is a great new feature and should save all of us searches lots of time.
350 Million (with an M) hours of our users time to be exact. However in the same panel discussion the panelist were mentioning how user behavior will most likely change over time. For instance, users may be more likely to explore more options around their search term, since they will see more results as they are typing. This may actually lead to more time spent in Google (exploring vs. searching maybe?). Which of course means more eyeballs on the ads that Google is serving.

So while they have confirmed that this latest fantastic new feature does not effect search engine ranking results and will not change the way that the algorithm works, it does have the the potential to change user behavior and thus may present some new opportunities for SEO.

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Google Webmaster Tools helping you find problems with your website

Last Friday, Google announced, on the Webmaster Central Blog, that they have a new way of alerting webmasters about specific messages concerning their websites.

What were formally called "sitenotice messages" are now referred to as alerts and will be prominently featured in the message center in your webmaster tools. Not using webmaster tools? Well head on over to https://www.google.com/webmasters/tools and make sure to verify your account. Google want to help you rank properly in their engine and they provide a whole tool set for you to do just that.

The new alerts are an added benefit because they make it very easy to identify problem areas in your code or on your site that you may not even be aware of. Alerts may warn you about an increase in crawl errors, an increase in 404 errors, or about possible outages. Plus Google gives you many options to view your messages, or even receive the alerts via email so you can address them as soon as they are available.

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