Yes!
[caption id="attachment_235" align="alignright" width="150" caption="Social Media is evolving, your company should too."]
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When blogging first became mainstream, I remember seeing major companies such as IBM release employee blogging guidelines. With good reason, IBM wanted to ensure that their employees weren't bashing, slamming, or misguiding readers on their blogs. Despite making a great business move, many major companies never followed IBMs blogging guidelines. And with only a small percentage of a company's employee's blogging, there are obvious reasons why. I often debated, was it important to establish guidelines? Now I think, sure. Was it crucial? No, probably not.
Now times have changed. Your company may not have someone who blogs, but you can count on having socially networked employees. Between Facebook, Youtube, and Twitter, a company is bound to have internet sociable workers. With all these forms of media, can your company really afford not to implement a social media policy?
Establishing a successful search engine that isnt named Google may seem impossible, but Microsoft is digging deep into their pockets and resources in an attempt to dethrone the search engine king. How deep? Microsoft has spent a reported 80 to 100 million in advertising dollars for Bing. That's a pretty hefty budget considering Google only spent 25 million throughout the course of last year. I know Microsoft is trying to establish Bing as a viable search alternative to Google, but will they succeed?