May 2009

Social Media Replaces Corporate Sites?

With the emergence of Facebook, Myspace, Twitter and all of the hype that accompanies these forms of social media, there have been some rumblings that corporations no longer need their websites. While that is a pretty bold statement, there are some truths to it. Social media marketing allows for business to reach their consumers freely and vw-facebook-ad-copyfrequently. Constant contact with your consumer as well as response and feedback from them can be very lucrative for business. Venues such as Facebook and Twitter allow companies to post brief, "soft-selling" techniques that slyly inform consumers of their newest product or their hottest line. Companies such as Volkswagen are evening running T.V. commercials with their Facebook URL instead of their corporate website (not that VW.com is that hard to remember). But does this mean that social media sites such as Facebook are replacing corporate websites?

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Twitter Marketing - it is a reality

Despite what the naysayers may lead you to believe, Twitter does have real potential as a marketing tool. And one that can be used today (and well into the future). For a local Pizza joint, a simple, low-cost test yields a direct 15% to overall sales. Advertising Age reports that by giving out twitter promotions to their followers, Naked Pizza was able to track the promotions and attribute 15% of the day's sales directly to the efforts they had expended on twitter. Couldn't we all use more followers? ... :)

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