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January 2009

More positive signs of online marketing growth

By Steven Alig on January 26, 2009 - 9:52pm
Online Marketing growth is still happening. You just have to look harder to find it. We continue to be optimistic about 2009 (regardless of what mainstream media is trying to sell us). And we are constantly looking for signs of opportunity. Surround yourself with positive and look for that silver lining. It is still there, just a little harder to see. A recent email from Jim Brody, Sales Manager at tripadvisor.com, indicated some good news for their website. "Comscore (the company that tells us all how many people visit our websites) reports that US traffic on TripAdvisor for December 2008 is up 8.8% from the US traffic in December 2007." wrote Brody. We have experienced similar upward trends for many of our clients also. Some of them with increases in the triple digits. While the economy as a whole is definitely under heavy stress, many online businesses, especially well designed and managed websites, have a great opportunity to come out of this recession unscathed. Perception truly is reality.

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Online Advertising still strong even in a slow economy

By Steven Alig on January 23, 2009 - 11:32am
With all of the economic doom and gloom going on these days, its good to know that one form of advertising is still working... Online! Google recent 4th Quarter results were a glimmer of hope for online marketers that there is still business to be had online. Actually online appears to be the place to be. While many marketers are going to be rearranging their budgets for 2009 (compared to 2008), it looks as the good amount of marketing dollars have already been moved online. According to a survey, conducted jointly by Hearst Electronics Group and Goldstein Group Communications (GGC) , nearly half (47%) of all marketing spending is going to online strategies.

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New Years Marketing Resolutions

By Steven Alig on January 3, 2009 - 7:17pm
With the start of the New Year, it's a great time to rethink your many options for online marketing. With such a wealth of opportunities available it si difficult sometimes to determine where to start. I find it easiest to just start with the basics. This can apply to any level or stage of marketing you are currently in. SIMPLIFY, FOCUS & TEST 1. Simplify: Simplify your plan. Don't attempt to tackle too many tasks and initiatives at once. For Example, if you are currently running a google Adwords campaign and your site is optimized for SEO. You may not have started a link building campaign or Yahoo Search Marketing or MSN or a blog or Facebook or Twitter Campaigns, etc... Don't attempt them all at once. Plan them out one at a time and Focus on each task individually. Which brings us to... 2. Focus: Keep your immediate work narrow and focused on one task at a time. This will allow you to accomplish your tasks and get all of the different campaigns up and running successfully. If you move too fast and broad, you will lose site of what is working and what is not. which leads us to... 3. Test Test, test, test. Know what is working for you and what is not. Try comparisons and run analysis so that you find your best ROI on all of your marketing efforts.

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